World cup soccer impinges on the local people and they are in the streets. The TV money must be huge around the world. Advertising rates now trump the actual sport. All major sports are now fully dominated by the corporate money. My two favorite sports, baseball and basketball, are infested with money and increasingly are used for dangerous displays of nationalism. They call it the "warrior culture". Baseball players are dressing in camo to "honor the troops" at the same time the VA waiting list scandal is humming along in Washington. It's all smoke and mirrors.
It often comes back to the TV - politics is entertainment:
"The less people involved in real political decision making the better. Easier to write scripts that way. Just tell the people to stay home and turn on the TV. We'll make sure they are anesthetized," said Mr. Big in a recent news release.